One third of Generation Z seek diagnosis online
GWI has published the results of its research on digital health services. The survey shows that the use of digital solutions is playing an increasingly important role in our lives in this area too.
One third of Generation Z seek diagnosis online
GWI, one of the world’s largest research companies analyzing consumer habits, has published the results of its research on digital health services, conducted in collaboration with Publicis Groupe Hungary. The survey shows that the use of digital solutions is playing an increasingly important role in our lives in this area too. While the older generation is interested in e-prescriptions and new medical devices such as smart blood pressure monitors, the younger generation prefers to use the internet to check symptoms and make diagnoses.
For the first time in history, Publicis Groupe Hungary has initiated a survey in Hungary and published the results of the survey, conducted by GWI, one of the world’s largest consumer behavior research companies. The survey, conducted in the third quarter of 2021, interviews 2,000 Hungarian internet users aged 16-64 and analyzes consumer behavior in areas such as e-commerce, digital health services, social media, computer games and the impact of COVID-19. GWI asked research participants which health problems they are most looking for in-app and digital solutions to, and also looked at user behaviors across four generational categories.
You may download the study from here: Download
The survey shows that there is a growing willingness to use health apps, but that there are significant differences in the use of digital solutions between generations. Older people – who tend to have a higher proportion of patients with a persistent illness or a regular medication routine – are more likely to use e-prescriptions, online appointment booking systems and newer medical devices such as blood glucose monitors or blood pressure monitors. The younger generation, on the other hand, primarily use digital solutions to make diagnoses: a third of those surveyed said yes to the question whether they had looked up symptoms of illnesses online in the last six months. As a growing number of users are demanding fast, online access to information about their health conditions, more and more private healthcare institutions and pharmaceutical companies are recognising the importance of providing effective, accurate and reliable information online.
The other major generational difference is in the use of health mobile apps, with only 10% of older people, compared to over a quarter of Generation Z who regularly use an app to monitor their health and physical condition. “As the willingness of users to use apps to record certain health or physical activity-related data continues to grow, more and more Hungarian developers are entering the market to serve this need,” said Helga Major, Media Director at Publicis Groupe Hungary.
The survey also looked at what health topics users would be willing to use a mobile app to investigate. Responses showed that while only 20% of respondents would use an app to monitor COVID symptoms, more than half of respondents would use such an app to check blood pressure, but other popular answers included measuring blood sugar levels, checking for heart problems and checking allergy symptoms.
About GWI
GWI was founded by Tom Smith in the UK in 2009. The company provides publishers, media agencies and marketing professionals worldwide with insights into the buying habits of their target audiences. GWI profiles consumers in 47 countries with a panel of 18 million connected consumers, available through a subscription platform.
The national survey of internet users aged 16-64 was conducted in the form of an online questionnaire with 2002 respondents in Q3 2021. The data are representative of the Hungarian internet using population.